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Post by Deleted on Jul 27, 2017 9:08:03 GMT
 For some light relief, can anyone else think of any marketing campaigns gone wrong? |
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Post by viserys on Jul 27, 2017 10:52:31 GMT
I wonder if this was really a mistake or just a way to get retweets/attention?
As for Things That Went Wrong: The Japanese clothes chain UniQlo had a problem on their hands when they tried to go to Germany as Qlo sounds pretty much exactly like Klo, the German word for loo. So UniQlo basically sounds like shorthand for Unisex Toilet...
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Post by Deleted on Jul 27, 2017 11:09:02 GMT
The Waterstone's tweets were clearly a joke, they're fairly well known for their amusing tweets (or were before the Oxford St branch disappeared).
My favourite was Susan Boyle's album release, they decided to have a Susan Album Party on Twitter, #SusanAlbumParty. I'll leave you guys to figure out what could possibly go wrong there...
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Post by Deleted on Jul 27, 2017 11:40:40 GMT
The Waterstone's tweets were clearly a joke, they're fairly well known for their amusing tweets (or were before the Oxford St branch disappeared). My favourite was Susan Boyle's album release, they decided to have a Susan Album Party on Twitter, #SusanAlbumParty. I'll leave you guys to figure out what could possibly go wrong there... Was it Waterstones that started that? Ha. I was aware of the hashtag but not its origins. |
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Post by Deleted on Jul 27, 2017 11:51:22 GMT
Oh sorry, those were two unrelated paragraphs, I didn't mean to imply Waterstone's created the hashtag. I seem to recall SuBo's PR people themselves came up with the hashtag without realising the possibilities, though part of me does wonder if that's an origin story simply too good to be true...
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Post by lynette on Jul 27, 2017 12:46:01 GMT
All this would be a marvellous basis for campaigning for more language teaching in schools. Especially slang!
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Post by anita on Jul 27, 2017 13:08:51 GMT
Reminds me of all the Aussie temps we had working at Shell Centre in the 70s. One girl was perturbed as she had gone to a shop wanting sellotape & asked for her favourite Aussie brand - Durex.
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Post by Deleted on Jul 27, 2017 13:10:42 GMT
I loved those Waterstones tweets. The fact that people are recirculating and enjoying them shows that it's advertising done properly.
For advertising campaigns gone wrong I'd point in the direction of anything on afternoon television. The target demographic appears to be people who have tried watching wet paint dry and then tried watching dry paint stay dry and they still find it too much excitement to handle.
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Post by Tibidabo on Jul 27, 2017 13:19:15 GMT
#SusanAlbumParty. I'll leave you guys to figure out what could possibly go wrong there...
I have been trying for 2 hours and give up.
I don't get it.......   |
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Post by Deleted on Jul 27, 2017 13:39:05 GMT
#SusanAlbumParty. I'll leave you guys to figure out what could possibly go wrong there...
I have been trying for 2 hours and give up.
I don't get it....... Ahem. Imagine someone named Su. She's having a sort of a party. Su's analbum party Now there's a space I've missed somewhere. Needless to say, Su didn't get too many RSVPs. |
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Post by theatremadness on Jul 27, 2017 13:39:27 GMT
#SusanAlbumParty. I'll leave you guys to figure out what could possibly go wrong there...
I have been trying for 2 hours and give up.
I don't get it....... Maybe if we removed the capitals from the hashtag? #susanalbumparty |
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Post by Tibidabo on Jul 27, 2017 13:48:30 GMT
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Post by Deleted on Jul 27, 2017 14:47:21 GMT
Which brings us to the traditional sign at the hospital: "Family Planning: use rear entrance".
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Post by viserys on Jul 27, 2017 15:11:29 GMT
I think Rolls Royce had a similar problem when they wanted to name a car the "Mist." Means something quite different auf Deutsch slang, apparently. Haha, yea, I can see how that would have gone wrong. Mist isn't even slang, it's the official word for what farmyard animals produce... |
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Post by Tibidabo on Jul 27, 2017 15:12:58 GMT
Mist isn't even slang, it's the official word for what farmyard animals produce... chops? |
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Post by d'James on Jul 27, 2017 15:16:49 GMT
a problem on their hands when they tried to go to Germany I think Rolls Royce had a similar problem when they wanted to name a car the "Mist." Means something quite different auf Deutsch slang, apparently. See the Mitsubishi Pajero in Spain. |
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Post by viserys on Jul 27, 2017 15:20:25 GMT
Mist isn't even slang, it's the official word for what farmyard animals produce... chops?  Na, "Mist" is what comes out of them daily while they are still alive. |
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Post by viserys on Jul 27, 2017 18:29:27 GMT
Other end of the animal... |
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Post by anita on Jul 31, 2017 9:27:59 GMT
Does anyone know if you can get a paper copy of Jeremy Standford's book"Year of the Queen: The Making of Priscilla, Queen of the Desert - the Musical" ? I would like to read it but do not have [ or want] a kindle.
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Post by Deleted on Jul 31, 2017 9:30:12 GMT
I don't know about paper copies, but you can get a free Kindle app for your phone or tablet if that's the only way to get the book but you don't want to buy a Kindle.
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Post by anita on Jul 31, 2017 9:45:24 GMT
I'm afraid I don't have a tablet or a phone with apps either.
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Post by Deleted on Jul 31, 2017 10:25:56 GMT
You can also get a Kindle reader for computers.
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Post by anita on Jul 31, 2017 10:32:20 GMT
Don't have that either. - Just visit my library.
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