3,321 posts
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Post by david on Nov 15, 2018 21:24:23 GMT
Is it me or does this years JL advert seem more like a promo for the upcoming Rocketman film rather than a Xmas advert? Sorry but I’m a bit disappointed by this years offering in comparison to previous years.
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Post by Deleted on Nov 15, 2018 21:30:23 GMT
I think that's a slightly lazy criticism to be honest (maybe it's just because I've seen it said so many times today) - it doesn't reference the movie at all, not everyone will even know such a thing is coming.
I take it for what it is at face value - a heartwarming ad that is intended to do nothing more than show that a well thought out present can perhaps have a wider impact on a person. Which is a lovely thought.
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385 posts
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Post by Ade on Nov 15, 2018 21:43:49 GMT
It has properly divided opinion in my office today. It was very much a love or hate division, and seemingly related to personal opinions of Elton John. I managed to convince a few people though, that as said above it’s a heartwarming story, and i do believe that if they had made this exact story about a fictional character it would have been far better received.
However, I also agree that it’s blatantly part of the PR to build up the noise around Elton John ahead of the movie and the tour going on sale tomorrow.
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Post by Deleted on Nov 15, 2018 21:45:25 GMT
i do believe that if they had made this exact story about a fictional character it would have been far better received. Yes I agree, would have been much better! |
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Post by Deleted on Nov 15, 2018 22:04:46 GMT
It's the worst one so far. It could be any ad for any brand.
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7,193 posts
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Post by Jon on Nov 15, 2018 22:21:01 GMT
I liked it but their rebrand ad they did over the summer was much better and I think that could have worked as the Christmas ad.
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Post by talkingheads on Nov 15, 2018 23:59:11 GMT
I'm probably in the minority but I really dislike this ad. I should say that I'm a great admirer of Elton's discography. But isn't it funny how Elton's recently revealed farewell tour has a ton of tickets to sell just as this advert is released. I appreciate the sentiment of it but I can't get on board, and I know that's cynical, but when you think back to some of the wonderful adverts there have been in the past this just feels like a lesser effort. Not to mention the recently released/banned Iceland orangutan advert is genuinely brilliant, especially in comparison to this.
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8,163 posts
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Post by alece10 on Nov 16, 2018 10:40:08 GMT
Can't say I'm impressed.
And what's with the huge fee paid to Elton John? (Granted it's going to charity) but he is in it for all of 20 seconds, the rest is just old video footage.
Bring back Buster the dog.
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4,156 posts
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Post by kathryn on Nov 16, 2018 12:29:35 GMT
I really don't understand why people care about the John Lewis Christmas advert at all...
It's an advert!
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4,156 posts
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Post by kathryn on Nov 16, 2018 14:01:38 GMT
My rule is that it’s not really Christmas until I hear Band Aid being played in shops.
Oh, and it’s not allowed to start until after my Mum’s birthday, which is 27th November (must buy her a card....).
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5,160 posts
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Post by TallPaul on Nov 16, 2018 14:52:57 GMT
Jeremy Vine played Fairytale of New York on his show earlier, but as all today's songs were picked by Children in Need beneficiaries, I'm prepared to make an exception.
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Post by Deleted on Nov 16, 2018 14:54:30 GMT
Oh dear. It's almost that time when you hear the same songs playing on repeat in every single shop and pub. I like some of these songs but I don't need to hear them twice a day for a month.
And pity the poor staff.
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2,302 posts
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Post by Tibidabo on Nov 16, 2018 15:12:43 GMT
I couldn't see the point of it. Me neither - maybe I'm missing something, but I could swear that John Lewis do not sell pianos. |
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5,707 posts
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Post by lynette on Nov 16, 2018 17:52:27 GMT
i do believe that if they had made this exact story about a fictional character it would have been far better received. Yes I agree, would have been much better! I agree. The piano could be just one gift, maybe a doctor's kiddie set another and ballet shoes etc etc...could work! |
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1,483 posts
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Post by steve10086 on Nov 16, 2018 18:49:02 GMT
Sod John Lewis (full of “partners” who seem to spend all day just chatting with other “partners”). Aldi’s Kevin the Carrot is the only Christmas ad I care about.
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2,302 posts
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Post by Tibidabo on Nov 16, 2018 19:02:36 GMT
I like the one with the Paul Young song.
Whatever it is. (The advert, not the song.)
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1,110 posts
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Post by alicechallice on Nov 17, 2018 8:59:37 GMT
I think that's a slightly lazy criticism to be honest (maybe it's just because I've seen it said so many times today) - it doesn't reference the movie at all, not everyone will even know such a thing is coming. It's not lazy at all, it's quite smart and it's how marketing works nowadays. No it doesn't reference the movie explicity but it's the same narrative (except they missed the bit where he buys his first line of coke) and it's pushing Elton into the public consciousness even further so will contribute to the interest for the movie and his farewell tour. |
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5,707 posts
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Post by lynette on Nov 17, 2018 14:01:18 GMT
I didn’t know about a movie and a farewell tour but I do now.
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655 posts
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Post by ptwest on Nov 17, 2018 15:05:20 GMT
I have clearly had a heart of stone as none of the John Lewis adverts of recent years have resonated with me on any sort of emotional level -(apart from the hilarious Darth Vader version of the man in the moon) as they all seem so cynically concocted.
This one though, in my opinion, is the best of the lot, a clear message and not so contrived. And Elton clearly needs the money with all those children to support.
I really do have a problem with adverts becoming an event though. My class of Kids got all excited because the coca cola lorry is coming to a shopping centre nearby. They were't impressed when I pointed out that the M1 is only a couple of miles away, they could see lorries with lights on every night!
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Post by dontdreamit on Nov 17, 2018 16:42:19 GMT
Ah but I took my two to see the Lorry last year and they still talk about all the snow and the tiny can of Coke they were given when we visited!
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Post by jaqs on Nov 17, 2018 18:51:34 GMT
I really do have a problem with adverts becoming an event though. My class of Kids got all excited because the coca cola lorry is coming to a shopping centre nearby. They were't impressed when I pointed out that the M1 is only a couple of miles away, they could see lorries with lights on every night! Given the lorry has had to scale back it's tour due to protests, maybe they are lucky to live in an area without such stringent sugar police. |
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19,799 posts
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Post by BurlyBeaR on Nov 17, 2018 20:26:46 GMT
I think having Elton John put forward as the poster boy of middle class, middle England JL customers is hilarious. If only they knew 🙄.
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Post by basi1faw1ty on Nov 17, 2018 21:37:25 GMT
I found the ad quite tolerable, at least in visual terms. Nicely executed. Not the best JL ad ever in existence, though, but not the worst thing I've ever seen.
It made my mother cry, but mainly because Your Song was the track used at her brother's funeral and it struck her hard.
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Post by Deleted on Nov 18, 2018 12:14:17 GMT
It's a complete rip-off of the 1979 Woolworths ad
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Post by johartuk on Nov 18, 2018 15:29:45 GMT
Yes I agree, would have been much better! I agree. The piano could be just one gift, maybe a doctor's kiddie set another and ballet shoes etc etc...could work! Very's Christmas ad has the 'a gift can influence the rest of your life' theme (animation of a little girl who is given a space/astronomy themed gift and the ad ends with the girl, now a woman, working on the ISS, orbiting earth whilst her parents stand in their garden looking up at the sky. |
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