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Post by fluxcapacitor on Nov 23, 2023 7:14:24 GMT
Oh I hope it’s Brigadoon. It feels suitable for that space and is overdue a new production. I love Fiddler, but I always roll my eyes and find it a bit lazy to revive something which only got its last (successful!) outing 5 years ago when there are so many wonderful and suitable shows which haven’t been seen in forever.
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Post by Jan on Nov 23, 2023 7:19:50 GMT
It could also be The Scottish Play. She's starting in that at the Donmar in a few weeks as Lady M so unless she's going to play the lead at the OAT .... Can't think of any other plays to fit, must be a musical. |
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Post by ceebee on Nov 23, 2023 10:09:26 GMT
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Post by toomasj on Nov 23, 2023 10:11:26 GMT
What a let down!!
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Post by JustJ on Nov 23, 2023 10:11:28 GMT
LOL - so let down 😭
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Post by theatrefan62 on Nov 23, 2023 10:14:13 GMT
Like 90% of announcement teases these days 🤣 |
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Post by Dave B on Nov 23, 2023 10:14:17 GMT
That is the entire announcement, the rest comes in January. Oooooof.
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Post by theatrefan62 on Nov 23, 2023 10:15:10 GMT
Full season announcement in January according to their insta post
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Post by ceebee on Nov 23, 2023 10:15:37 GMT
Why would you hype up such a non-event? Talk about "know your audience"... You couldn't pay me to share that beautiful space with loads of screaming brats.
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Post by Mark on Nov 23, 2023 10:16:22 GMT
What a waste of an announcement.
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Post by ladidah on Nov 23, 2023 10:17:26 GMT
A Gruffalo rip off wasn't what I was hoping for  |
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Post by theatrefan62 on Nov 23, 2023 10:20:02 GMT
A Gruffalo rip off wasn't what I was hoping for That's what I thought, it sounds like a complete rip off of the Gruffalo. Doesn't seem a great thing for Cush to have name to |
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Post by toomasj on Nov 23, 2023 10:28:49 GMT
I mean, they must’ve known that hyping such a non-event would bite them on the bum… what are they thinking?
tellingly, and relatedly, two tweets down they are advertising for a “Marketing Manager”. You couldn’t make it up
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Post by Someone in a tree on Nov 23, 2023 11:09:17 GMT
Why cant the theatre tease an announcement for a kids show?
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Post by ceebee on Nov 23, 2023 11:31:51 GMT
Why cant the theatre tease an announcement for a kids show? By all means tease an announcement for a kids show but have a purpose or plan behind it. It's fair to assume that not many 4-11 year olds will be following OAT, and the typical OAT audience and membership comprises adults who want to get excited about the next season. People who want to know what exciting shows will make up the repertoire next year. Folk who enjoy the speculation of "Is it A Midsummer Night's Dream? Brigadoon? Lord of the Rings" only to find it's some children's Gruffalo knock-off with a relatively big name attached to it. This kind of announcement really ought to have been factored into a bigger season announcement where at least OAT could have capitalised on the anticipation/enthusiasm for their venue and work. As somebody pointed out in another post, it's no wonder they are recruiting for Marketing bods. |
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Post by bobbievanhusen on Nov 24, 2023 2:39:07 GMT
By all means tease an announcement for a kids show but have a purpose or plan behind it. It's fair to assume that not many 4-11 year olds will be following OAT, and the typical OAT audience and membership comprises adults who want to get excited about the next season. People who want to know what exciting shows will make up the repertoire next year. Folk who enjoy the speculation of "Is it A Midsummer Night's Dream? Brigadoon? Lord of the Rings" only to find it's some children's Gruffalo knock-off with a relatively big name attached to it. This kind of announcement really ought to have been factored into a bigger season announcement where at least OAT could have capitalised on the anticipation/enthusiasm for their venue and work. As somebody pointed out in another post, it's no wonder they are recruiting for Marketing bods. If they had announced it was Brigadoon, it still wouldnt have a purpose or plan behind it, it's just an announcement of whats coming. And surely a fairly large percentage of those adults who want to get excited about the next season, are also parents of 4-11 year olds, who will be booking. For a theatre that has always done productions aimed at children, with runs the of roughly the same length as the musical productions, why shouldnt it be advertising things for others demographics? I'm sorry you're disappointed, but its not all about what you want. |
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Post by harry on Nov 24, 2023 4:29:50 GMT
Obviously they can market shows however they like but I personally agree to pre-hype an announcement with a “big news you won’t want to miss” style tweet and a picture with the word ANNOUNCEMENT across it feels like anyone in marketing should realise that it looks like you’re teasing your season announcement. And therefore when instead you announce one kids show taking place in the grounds in spring and nothing more, people might feel a little deflated.
By all means announce the show on its own and get it on sale early, but I think it would have garnered a less negative response if they’d just announced it without warning. Nice for them that lots of people are excited to hear what they’ve got planned though!
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Post by toomasj on Nov 24, 2023 4:54:21 GMT
I agree with everyone above, and it’s telling that the negative reaction is unanimous without exception - what an absolute disaster of a PR effort from the OAT.
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Post by BVM on Nov 24, 2023 6:32:29 GMT
LOL - it's hardly a PR disaster (beyond all imagination).
In fact if you wanna be joining the 2023 masses it's a huge PR success.
I totally agree it's a massive nothing and I totally agree it's a massive damp squib - but this is totally the norm now. Announcements of announcements of announcements of........ ah yes, very little.
So yeah it's tedious, but no, it won't do OAT any harm as EVERYONE is at it.
Seriously, the kids must love this way of communicating, IDK..... At least I hope someone does.
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Post by ceebee on Nov 24, 2023 6:44:26 GMT
By all means tease an announcement for a kids show but have a purpose or plan behind it. It's fair to assume that not many 4-11 year olds will be following OAT, and the typical OAT audience and membership comprises adults who want to get excited about the next season. People who want to know what exciting shows will make up the repertoire next year. Folk who enjoy the speculation of "Is it A Midsummer Night's Dream? Brigadoon? Lord of the Rings" only to find it's some children's Gruffalo knock-off with a relatively big name attached to it. This kind of announcement really ought to have been factored into a bigger season announcement where at least OAT could have capitalised on the anticipation/enthusiasm for their venue and work. As somebody pointed out in another post, it's no wonder they are recruiting for Marketing bods. If they had announced it was Brigadoon, it still wouldnt have a purpose or plan behind it, it's just an announcement of whats coming. And surely a fairly large percentage of those adults who want to get excited about the next season, are also parents of 4-11 year olds, who will be booking. For a theatre that has always done productions aimed at children, with runs the of roughly the same length as the musical productions, why shouldnt it be advertising things for others demographics? I'm sorry you're disappointed, but its not all about what you want. You're missing point. What OAT did was on a par with the car manufacturer Tesla trailing a big announcement ahead of a new model only to say they are proudly selling fluffy dice for the rear view mirror... Yesterday's effort was the am-dram of marketing, demonstrating little awareness of knowing their audience, and serving to pee off more people than they managed to convert. Imagine a proper campaign for the next season, teased with an animated bear asleep/snoring and a "you snooze you lose" or "you won't want to miss this", then a full season announcement topped off with a "and proudly introducing the world premiere of 'Bear Snores On', a stage adaptation written and directed by Cush Jumbo" announcement with an animated bear walking through the autumn leaves in the lawn area at OAT preparing for winter hibernation... And before anybody says 'yeah, but that's expensive, big budget' etc., it could all be created using AI relatively simply and the fusion of media would be very current/on-trend. |
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Post by theatrefan62 on Nov 24, 2023 7:04:22 GMT
The thing is this is the norm now. Announcements of announcements, always hyped up and in many ways it worked. We were all focused on it, and I'm sure they knew what they were doing. November is usually when they announce the new season, and the font and image looked like a season announcement. I don't think it's a 'fire the marketing manager' situation at all.
OAT are far from the only ones to do it, performers and other creatives and even corporate businesses do it all the time.
In some ways we only have ourselves to blame, we should know by now that these type of teases usually lead to nothing.
That said its risky as you can annoy your customers and create bad feeling, or even worse, create apathy where people stop caring about when you announce things.
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Post by Rory on Nov 24, 2023 9:11:46 GMT
Note to venues: Don't annoy the punters by building up lacklustre announcements.
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Post by mrbarnaby on Nov 24, 2023 11:35:16 GMT
Who cares?! Can’t believe anyone is getting annoyed by this announcement.
Yes this show sounds rubbish- but they still have a big musical which they will announce at some point.
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Post by Being Alive on Nov 24, 2023 11:39:26 GMT
Echoing the above - I can't understand why it's bothered people so much 😂
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Post by Someone in a tree on Nov 24, 2023 12:13:23 GMT
And then when said show is announced
"Again? ...its too old ... does it need to be revinvented ... i hope they dont mess it up"
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Post by ceebee on Nov 24, 2023 13:54:20 GMT
Ah well, it all makes for good fun. At least the speculative debate and discussion marked a change from the usual "in the know" rumour-mill games that usually take place on Theatreboard.
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Post by Jon on Nov 24, 2023 13:56:08 GMT
Echoing the above - I can't understand why it's bothered people so much 😂 I think they were expecting something else. A lacklustre announcement and people are calling for the OAT's head. |
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Post by ceebee on Nov 24, 2023 15:07:37 GMT
Echoing the above - I can't understand why it's bothered people so much 😂 I think they were expecting something else. A lacklustre announcement and people are calling for the OAT's head. I think the only call was for a head of marketing (which they are currently recruiting for). |
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Post by bobbievanhusen on Nov 24, 2023 15:12:27 GMT
It was a single picture that people leapt upon and made some big assumptions about what it meant.
The most alarming bit though, was the excitement over the possibility
of it being Brigadoon. The show is a complete snoozefest. Robert Meadmoore crooning through the score at the Victoria Palace only confirmed that.
When will The Secret Garden get an OAT production??
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Post by fortyfied on Nov 24, 2023 17:06:18 GMT
But is that a Hobbit Hole in the background of the image?  |
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