Walter Legge & Elisabeth Schwarzkopf Nov 11, 2017 1:37:17 GMT
Post by tonyloco on Nov 11, 2017 1:37:17 GMT
By the way, EMI in the UK made very little effort to promote the records on its catalogue after they had been released, apart from taking adverts in the programmes for concerts or opera appearances by the artists concerned. The main promotion of artists happened in their live careers with very little help from EMI, resulting from attention in the media, on radio and later TV. Kennedy and to a lesser extent the very glamorous Mutter (like Nicola Benedetti today) are good examples of artists who attracted a lot of media attention and Perlman achieved a special fame partly because of his outstanding talent and partly because of his disability. Yehudi, of course, was a saint and was best known to the wide public for his association with good causes rather than his playing but was also helped by certain incidental happenings, like a TV programme about his collaboration with Leon Goossens playing a Bach Concerto which resulted in the unexpected sales of many thousands of the LP, and his appearance on a Parkinson Show one Christmas with Stéphane Grappelli which made him into almost a crossover pop star and rejuvenated his career and sold shedloads of LPs. I am talking about all this because the failure of Martzy, De Vito and the others to become famous and sell records was down to what happened in their public careers and not down to what EMI did or didn't do to promote them.